China's webspace is infamous for censorship, but increasingly, public relations firms there are helping their clients "manage" online conversations. China-based firms such as Daqi, Chinese Web Union and CIC "charge $500 - $25,000 monthly to monitor postings and squelch negative information or to create positive buzz," reports BusinessWeek.

The largest PR and communications firm in France is asserting that "Wikipedia cannibalizes the image" of the biggest French corporations and their CEOs. Euro RSCG 's complaint is that Wikipedia articles score exceptionally high in search engine rankings -- often ahead of the corporations' own websites.

How can you counter "daily stories and blog entries that portray the negative aspects of joining the military"? That was PR firm Weber Shandwick's job in the lead-up to the U.S. Army All-American Bowl in January 2008.