Fluff is Not Enough
Submitted by Sheldon Rampton on
Marjorie Kelly, editor of Business Ethics magazine, reflects on the "perfect storm in ethics" that has unfolded despite a burgeoning corporate social responsibility (CSR) movement. CSR has failed, she says, because "fluff is not enough." It's time, Kelly says, to begin "talking about system design, understanding why corporations behave so single-mindedly. And that means focusing on power.