Submitted by Diane Farsetta on
The Wall Street Journal reports that Subway Restaurants "launched a new sandwich last night by having it written into the story line of NBC's 'Will & Grace'." Such advertising is increasingly spreading beyond television and movies, and into magazines and newspapers. According to a media consulting firm, "Revenue from product placements in magazine editorial copy - the stories and photographs - is expected to rise 17.5 percent to $160.9 million this year, and in newspapers by 16.9 percent to $65 million." The Christian Science Monitor points out, "Product placements, if done in exchange for payment, would violate the operating guidelines of most publications, which usually insist on a clear division between stories or 'editorial copy' and advertising as a mark of responsible journalism."
Comments
Laura Miller replied on Permalink
Product Placement Protested
first week replied on Permalink
First Week
After the First Week of the new season we see a lot of that placement. But in most magazines we don't really have journalism, but entertainment. I see ti as a problem when it is supposed to be a "news magazine" as opposed to "Ladies Home Journal" or "Flex"