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Wendell Potter's CNN Editorial: How Insurance Firms Drive the Debate

NOTE: Wendell Potter, the former health insurance PR executive who is now Senior Fellow on Health Care with the Center for Media and Democracy, provided CNN with the follow editorial posted on their website.

(CNN) -- Having grown up in one of the most conservative and Republican places in the country -- East Tennessee -- I understand why many of the people who are showing up at town hall meetings this month are reacting, sometimes violently, when members of Congress try to explain the need for an expanded government role in our health care system.

I also have a lot of conservative friends, including one former co-worker who was laid off by CIGNA several years ago but who nonetheless worries about a "government takeover" of health care.

The most vocal folks at the town hall meetings seem to share the same ideology as my kinfolks in East Tennessee and my former CIGNA buddy: the less government involvement in our lives, the better.

That point couldn't have been made clearer than by the man standing in line to get free care at Remote Area Medical's recent health care "expedition" at the Wise County, Virginia, fairgrounds, who told a reporter he was dead set against President Obama's reform proposal.

Even though he didn't have health insurance, and could see the desperation in the faces of thousands of others all around him who were in similar straits, he was more worried about the possibility of having to pay more taxes than he was eager to make sure he and his neighbors wouldn't have to wait in line to get care provided by volunteer doctors in animal stalls.

An Open Letter to Nancy-Ann DeParle

Remote Area Medical's health care fair in Virginia in 2007ATTN: Nancy-Ann DeParle, Director of the White House Office of Reform

Dear Nancy-Ann,

First, forgive me for being familiar, but we were introduced by our mutual friend, Scott Lucas, at a University of Tennessee Torchbearers' reunion in Knoxville about 25 years ago. I'm confident that neither of us could have imagined that we would be advocates for health care reform two and a half decades later.

I am writing to invite you and, if their schedules permit, President Obama and Secretary Sebelius, to join me next week at a remarkable event in Los Angeles that I am confident you will never forget. I'm also confident it will inspire you to redouble your efforts, if that is possible, to make certain the President has the privilege of signing a meaningful and comprehensive health care reform bill later this year.

President Obama and Congress: If You Missed Wise County, Join Me in L.A.

The insurance industry, its business allies and its shills in Congress are doing their best once again to scare us away from real health care reform, just as they did 15 years ago. Using the same tactics and language they did then, insurers and their cronies are warning us that America will be sliding down a slippery slope toward socialism if the federal government creates a public insurance option to compete with the cartel of huge for-profit companies that now dominate the health insurance industry.

One of the false images they try to create in our minds is of long waits for needed care if our reformed health care system resembles in any way the systems of other developed countries in the world--systems that don't deny a single citizen access to affordable care, much less 50 million of them.

Here is a real image, and a very scary one, that I wish those overpaid insurance executives and members of Congress could have witnessed before dawn a few days ago: a thousand men, women and children standing for hours, in the dark, in a line that seemed to be endless, waiting patiently for a chance -- a chance because the need is so great many are turned away -- to get much-needed care from a volunteer doctor.

$23.7 Trillion Bailout - Will Justice Shoot the Messenger?

Neil Barofsky, Special Inspector General of the Troubled Asset Relief Program (a.k.a. the SIGTARP ) caused quite a stir in Washington last week when he released a quarterly report that attempted to tally up the total dollar amount of federal government commitments related to the bailout. Those commitments include federal government programs that spend taxpayer money or issue loan guarantees in an attempt to rescue financial services institutions and support the economy. While the administration and the media have focused on the $700 billion in bailout funds explicitly authorized by Congress, Barofsky tried to bring a little transparency to the complex array of federal programs including those of the Treasury and the opaque Federal Reserve. His report put the potential outlay of taxpayer dollars of the combined 50-plus programs at an astonishing $23.7 trillion.

Pentagon Propaganda Gets a Pass

Is there a difference between covert propaganda and secretive campaigns to shape public opinion on controversial issues? The U.S. Government Accountability Office (GAO) apparently thinks that there is.

The GAO recently ruled that the Pentagon pundit program did not break the law against taxpayer-funded domestic propaganda. The program involved some 75 retired military officers who serve as frequent media commentators. From 2002 to 2008, the Pentagon set up meetings between the pundits and high-level Department of Defense (DOD) officials. The Pentagon's PR staff not only gave the pundits talking points, but helped them draft opinion columns and gave them feedback on their media appearances. The Pentagon also paid for the pundits to travel overseas, following carefully-scripted itineraries designed to highlight successes in Iraq and humane measures at the Guantanamo Bay detention center.

CMD's Wendell Potter Interviewed by Amy Goodman

Wendell Potter is the former CIGNA health insurance executive who is now Senior Fellow on Health Care with the Center for Media and Democracy. He is blowing the whistle on his former industry's lobby and PR tactics and was interviewed July 16, 2009 for forty-five minutes by Amy Goodman of the radio and TV program Democracy Now! The entire interview can be viewed online. Here is a snippet:

AMY GOODMAN: What is the game plan of the health insurance industry?

WENDELL POTTER: Well, the game plan is based on scare tactics. And, of course, the thing they fear most is that the country will at some point gravitate toward a single-payer plan. That's the ultimate fear that they have. But they know that right now that is not something that's on the legislative table. And they've been very successful in making sure that it isn't. They fear even the public insurance option that's being proposed, that was part of President Obama's campaign platform, his healthcare platform. And they'll pull out all the stops they can to defeat that. And they'll be working with their ideological allies, with the business community, with conservative pundits and editorial writers, to try to scare people into thinking that embracing a public health insurance option would lead us down the slippery slope toward socialism and that you will be, in essence, putting a government bureaucrat between you and your doctor. That is—you know, they've used those talking points for years, and in years past they've always worked.

Wendell Potter to Congress: Go Ahead, Please Make Our Day

Politico is reporting that Congressional Republicans want to force their colleagues in the House and Senate who vote for a public insurance option as part of health care reform to enroll in that public plan when it becomes available.

I think Democrats ought to call their bluff and pledge to be the first to sign up. If they do, they will have to shove me out of line. I would love to have the option of enrolling in a public plan that offers a decent standard benefit package at a more affordable price. I am sick and tired of knowing that only 80 cents of every dollar I pay in premiums to my private insurer goes to pay doctors and hospitals for care they provide. (This figure is down from 95 cents in 1993 before the industry came to be dominated by a cartel of high for-profit insurance companies like the two I used to work for.) I am eager not to have to donate 20 cents of every premium dollar to cover my insurer's sales, marketing and underwriting expenses and to help make the CEO and the big institutional investors and Wall Street hedge fund managers even more obscenely rich than they already are, thanks to the inflated premiums we have to pay.

Welcome Lisa Graves, CMD's New Executive Director


Lisa Graves

I'm extremely pleased to announce that the Center for Media and Democracy has chosen Lisa Graves as CMD's new Executive Director. Our search committee heard from more than 60 applicants and conducted numerous interviews before making its enthusiastic, unanimous choice of Lisa to lead CMD into the future. Read her biography and you'll see she has an amazing record of accomplishment over her fifteen-year career of public service in Washington, DC with all three branches of the government as well as with leading public interest and civil liberties organizations. Lisa is now busy relocating from Washington to Madison but she has already been key to our decision-making and planning. For instance, she has been very supportive of CMD's Wendell Potter, the former insurance industry PR exec whose recent Senate testimony and Bill Moyers Journal appearance is invigorating the national debate over health care reform. Working with Lisa these past weeks has for me been an exciting experience; I can't imagine a better choice to step into the position I've held for these past 16 years. I look forward to serving her and CMD as needed. You'll soon be hearing directly from Lisa when she begins blogging on our website and speaking out as our new Executive Director. Welcome, Lisa Graves!

The Ultimate Irony: Health Care Industry Adopts Big Tobacco's PR Tactics

At first look, one might not think that the health insurance industry has much in common with the tobacco industry. After all, one sells a product that kills people and the other sells a product nominally aimed at putting people back together. But when it comes to deceitful public relations techniques, the health insurance industry has been learning well from Big Tobacco, which employed a panoply of shady but highly successful public relations tactics to fend off changes to its business for generations.

One of the things I said in my testimony before the Senate Commerce Committee on June 24 is that the health insurance industry engages in duplicitous public relations campaigns to influence public opinion and the debate on health care reform. By that I mean there are campaigns they want you to you know about, and those they don't.

When you hear insurance company executives talk about how much they support health care reform and can be counted on by the President and Congress to be there for them, that's the campaign they want you to be aware of. I call it their PR charm offensive.

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