War: Not So Good For PR & US Brands, But TV Ads OK
Submitted by Laura Miller on
"Following a disastrous 2002 for the public relations industry, the war in Iraq now threatens to blight 2003," Advertising Age writes. "The most immediate problem for PR agencies is the shrinking news hole -- a vital element of campaigns -- now that it appears the war will go on for longer than some expected." Bad news for PR, but advertisers need not worry. "A majority of U.S.