US-Funded Radio Sawa Big Hit In Middle East
Submitted by Laura Miller on
Within six months of going on the air Radio Sawa -- Sawa is the Arabic word for "coming together" -- has more listeners than BBC and local stations in Jordan according to the Broadcasting Board of Governors (BBG), the U.S. government agency that oversees Radio Sawa and the Voice of America. The station broadcasts 24 hours-a-day from seven transmitters throughout the Middle East and features a mix of Arabic and Western pop music with news headlines every half-hour.