A Bumper Crop of Government-Produced "News": The USDA's Broadcast Media and Technology Center
"Beef trade with Japan and Canada was on the minds of producers at the annual National Cattlemen's Beef Association convention in San Antonio, Texas," a man's voice intones, as the television news segment opens with a shot of a slowly rotating sign reading "U.S. Premium Beef." The voice continues, "Agriculture Secretary Mike Johanns addressed the gathering and afterward took questions from the media."