Religion

Jesus Advertised on My Hotrod

Submitted by Diane Farsetta on

Mel Gibson's controversial movie "The Passion of the Christ" is using a unique "surgical marketing campaign that has zeroed in on the Christian market and built a deafening buzz," according to the Wall Street Journal. "The promotional campaign got its start last year as Mr. Gibson hit the road and visited Christian leaders across America." Now, religious leaders are showing movie trailers and selling tickets to their congregations. But "passionate" marketing isn't just for churches.

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Main Source: 
The Wall Street Journal, February 20, 2004
Topics: 
Arts / Culture
Marketing
Religion

What Would Jesus Pay for Drugs?

Submitted by Sheldon Rampton on

The Traditional Values Coalition, which bills itself as a Christian advocacy group, has received money behind the scenes from the pharmaceutical industry to campaign against legislation that would enable U.S. citizens to import low-cost prescription drugs from countries like Canada. The drug industry opposes the law because it would undercut the high prices they charge in the U.S.

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Main Source: 
Washington Post, July 23, 2003
Topics: 
Right Wing
Health
Lobbying
Religion

Self-fulfilling Prophecies?

Submitted by Sheldon Rampton on

As the nation marches toward war in the Middle East, millions of Americans believe in Biblical prophecies of Armageddon that predict war and mass slaughters of Jews and Muslims. "Genocide, in short, becomes the ultimate means of prophetic fulfillment," writes historian Paul Boyer. "Without close attention to the prophetic scenario embraced by millions of American citizens, the current political climate in the United States cannot be fully understood. ...

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Main Source: 
AlterNet.org, February 20, 2003
Topics: 
Iraq
Religion
Rhetoric

Christian Coalition Sponsors Anti-Islam Speakers

Submitted by Laura Miller on

At a Christian Coalition symposium on Feb. 15, Don Feder, a syndicated columnist for The Boston Herald for 19 years, and Daniel Pipes, New York Post columnist and director of the right-wing Middle East Forum, agreed that militant Islamists are the real enemies of the U.S., reports O'Dwyer's PR Daily. Feder "railed against U.S. leaders who insist Islam is a religion of tolerance and compassion and charity," O'Dwyer's writes.

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Main Source: 
O'Dwyer's PR Daily, February 19, 2003
Topics: 
Religion
Rhetoric

Why Can't We All Get Along?

Submitted by Sheldon Rampton on

The Council of American Muslims for Understanding, an organization created by the U.S. State Department, has been trying to impress Muslims abroad with glowing portrayals of religious diversity and tolerance in the United States. Unfortunately, the Bush administration's supporters in the Christian Coalition of America (CCA) have been sending a different message.

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Main Source: 
O'Dwyer's PR Daily, January 23, 2003
Topics: 
Religion
U.S. Government

US Unveils "Muslim-as-Apple-Pie" Ad Campaign

Submitted by John Stauber on

The US government is using The Rendon Group, advertising whiz Charlotte Beers and others to develop PR and ad campaigns to sway Muslim opinion toward the US. The first ads are being "greeted with skepticism," according to the New York Times. "Rawia Ismail, ...her head covered with an Islamic head scarf, appears in a US government video that will have its first public showing this week on national television here in [Indonesia]... 'I didn't see any prejudice anywhere in my neighborhood after Sept.

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Main Source: 
New York Times, October 30, 2002
Topics: 
Advertising
International
Religion
U.S. Government

More PR Help for Catholic Sex Abuse

Submitted by Sheldon Rampton on

Guthrie/Mayes PR is helping the Archdiocese of Louisville handle its sex abuse crisis. Eight of the Archdiocese's 182 priests have been "permanently removed" from their ministries. Other clients of Guthrie/Mayes include Philip Morris, Toyota, Eli Lilly and Krispy Kreme Doughnuts.

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Main Source: 
O'Dwyer's PR Daily, October 29, 2002
Topics: 
Crisis Management
Ethics
Religion

Praise the Lord and Pass the Ammo

Submitted by Sheldon Rampton on

KCSA PR Worldwide, whose clients include the Zionist Organization of America, is doing PR for the Christian Coalition to support the war in Iraq. The Christian Coalition is organizing a "Christian Solidarity for Israel Rally" and is urging its members to pray for the Iraqi people while we bomb them. Some PR counselors see a conflict of interest and problems down the road when Jewish and fundamentalist Christian agendas collide.

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Main Source: 
O'Dwyer's PR Daily, September 26, 2002
Topics: 
Iraq
Public Relations
Religion

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