Tech Upstarts Avoid Scrutiny on the Web
Submitted by Diane Farsetta on
The "new world of promoting start-ups in Silicon Valley," California, is "where the lines between journalists and everyone else are blurring and the number of followers a pundit has on Twitter is sometimes viewed as more important than old metrics like the circulation of a newspaper," observes the New York Times. Instead of angling for "mentions in print and on television," publicists for new tech companies "court influential voices on the social Web." This means that "P.R.