Submitted by Sheldon Rampton on
"Walmart used to annoy me with its horrible labor practices, draconian rules, and blatant manipulation of the media, but now it's gone past annoyance to bafflement," writes marketing consultant K.D. Paine. "The latest was the firing of their VP of Marketing because she allegedly went for rides in an Aston Martin and accepted dinners from Agencies pitching their business. ... Their message is: we're all about ethics.
Submitted by Sheldon Rampton on
"With congressional Democrats readying probes into oil companies' profits and eyeing legislation aimed at curbing global warming, the American Petroleum Institute and its K Street allies are looking to assemble a $100 million war chest to rally policy makers and public opinion to their side," reports Peter Stone.
Submitted by Diane Farsetta on
The Association of National Advertisers recently held its Multicultural Marketing Conference, "which drew more than 300 attendees from companies such as McDonald's Corp., Sprint, Home Depot and Lexus." Earvin "Magic" Johnson told the conference that early engagement of communities of color resulted in brand loyalty. If "somebody beat you in, we're going to stick with them," he said.
Submitted by Diane Farsetta on
The Los Angeles-based group Environment California says an industry-funded group is using "misleading research and tobacco industry-style lobbying to influence the debate on the effects of perchorate." Perchlorate is a rocket fuel ingredient and "a known thyroid inhibitor" often present in water supplies near military and manufacturing sites.
The fate of Terry Lloyd has made headline news. But what of the reporter killed by Al-Qaeda who may have been an unwitting accomplice in the countdown to war in Iraq? Paul Rouse investigates.
Submitted by Bob Burton on
On November 17 the U.S. Food and Drug Administration (FDA) approved silicone breast implants manufactured by Mentor Corporation and Allergan. PR Week reports that the PR firm MS&L "began working with Inamed Corp.
Submitted by Bob Burton on
The Leader of the New Zealand National Party, Don Bracks, has indicated that he may clear the way for the publication of a book by investigative journalist Nicky Hager, despite having obtained an injunction last Friday banning anyone from publishing the contents of leaked internal party emails.
One indication that the controversy over the unattributed use of video news releases (VNRs) is beginning to bite is buried in the latest quarterly financial report of Medialink Worldwide, the $30 million a year behemoth of the fake news industry.
Submitted by Bob Burton on
With the Australian government supporting plans by BHP Billiton and Rio Tinto for a major expansion of uranium mining, a recently released report proposes a major PR campaign to counter public concern. The Uranium Industry Framework report, written by a mining industry dominated group, notes that a majority of the Australian public oppose the establishment of additional uranium mines.
When PR Watch most recently caught a cell phone signal from Eric Schlosser, author of Fast Food Nation and the new Chew on This: Everything You Don't Want to Know About Fast Food, Schlosser was rushing from car to car in New York City, after London, which was just after Berkeley, where he was giving students a preview of the indie film version of "Fas
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