Public Relations

Entering the race to win hearts and minds, China has begun an image campaign to bolster its global economic and political ambitions. "Beijing has already opened 27 branches of the Confucius Institute around the world in less than a year, and it has a budget of $200-million (U.S.) annually to teach Chinese to foreigners," Canada's Globe and Mail reports. As part of China's "charm offensive" led by President Hu Jintao, the effort includes plans for 70 more culture and language centers in the next five years.

The Director of Crisis Media for the PR firm Hill & Knowlton, Paul Clark, had a few words of advice on crisis management for public officials handling the Hurricane Katrina disaster. "One of the first concepts is to accept blame if it applies ... people forgive mistakes, but they don't forgive excuses," Clark told the St.

"It's not all that unusual for Arab countries to enlist U.S. PR firms to help with any image problems that they might be experiencing in the United States," said PR Week's Washington DC bureau chief. "These countries need the assistance of people on the ground ... who are familiar with the best tactics for earning beneficial media coverage for controversial clients." And several Arab governments have increased PR efforts since September 11, 2001.

"UK ministers have been accused of spending British aid money on a public relations campaign to promote water privatisation in Sierra Leone," reports BBC News. Vicky Cann, of the organization World Development Movement, criticized the British Department for International Development (DfID), saying, "In the poorest country of the world, which is still recovering from a decade long bitter civil war, DfID is not only going to pay international consultants to advise on how to privatise water ...