Public Relations

Israeli Reality Show Searches for Best Spin Doctor

Submitted by Laura Miller on

A new reality show in Israel promises the winner a year's contract at a PR agency in New York where he or she will be responsible for promoting Israel to Americans, the Guardian reports. The show, called The Ambassador, has 14 contestants carrying out a variety of diplomatic tasks. "The winner will be the person who best demonstrates the qualities of a professional advocate and presents Israel in the most positive light," the Guardian writes.

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Main Source: 
The Guardian (UK), November 27, 2004
Topics: 
International
Public Relations

Fleishman-Hillard Liquidates Public Assets

Submitted by Diane Farsetta on

"Fleishman-Hillard treated the ratepayers of Los Angeles like a cash cow, milking them for millions," said city controller Laura Chick. Chick's audit of Fleishman-Hillard's work for the Los Angeles Department of Water and Power concludes the PR firm overcharged the city $4.2 million over 5 years, through "unsubstantiated, unsupported and questionable" billings.

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Main Source: 
Los Angeles Times, November 17, 2004
Topics: 
Ethics
Public Relations

An Anti-Spin Sister

Submitted by Diane Farsetta on

A new European organization, Spinwatch, has been launched to inform "journalists and the general public about the behind-the-scenes interests that influence - and occasionally create - the news." Co-founder David Miller "says the lies of non-existent weapons of mass destruction, and the general lack of questioning in the mainstream media, inspired him to take action," reports the Guardian. "Miller wants to recreate U.S.

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Main Source: 
Guardian (UK), November 15, 2004
Topics: 
Public Relations

A Spoonful of PR to Make For-Profit Medicine Seem Good

Submitted by Diane Farsetta on

Rising healthcare costs, drug recalls and a low public opinion of the healthcare industry mean that there will be "less money in [direct-to-consumer advertising]" and "more money in PR" in the future, predicts Chandler Chicco's Jeff

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Main Source: 
PR Week (sub. req'd.), November 15, 2004
Topics: 
Health
Public Relations

PR for Mr. PR

Submitted by Sheldon Rampton on

Columnist Gene Weingarten takes a savage cut at a flack who calls himself "Mr. PR" and has written a book that promises to teach people how to become famous. "As an end in itself, this sounded as slimy as squid succotash," Weingarten writes before describing his own "diabolical plan" to "subject Mr. PR to the PR man's Worst Nightmare."

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Main Source: 
Washington Post, November 14, 2004
Topics: 
Ethics
Public Relations

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