Public Relations

Video News Releases: The Ball's in the FCC's Court

Whither the fight against fake news?

In April, the Federal Communications Commission (FCC) published a Public Notice on video news releases (VNRs), video segments designed to be indistinguishable from actual TV news reports. According to the FCC, current regulations mandate that viewers be told the source of a VNR only when stations are paid to air it, or when the VNR deals with a political matter or controversial issue. The Public Notice also asked for further information on the use of VNRs.

In response, nine comments were filed by the FCC's June 22 deadline. Two were filed by individuals supporting additional measures to ensure disclosure. Six were filed by VNR companies and associations of broadcasters and public relations practitioners. Not surprisingly, these argued against strengthening disclosure rules.

Propaganda's War on Human Rights

British public relations consultant Liz Harrop, who specializes in "public awareness activity for human rights campaigning organisations and humanitarian projects," has written a report that analyzes the relationship between war propaganda and human rights, focusing on the U.S. and British governments in relation to the Iraqi rabbit hole.

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Deals On Wheels

At a preview of Hyundai's new Sonata sedan last week the company's local boss, Bong Gou Lee, announced a special offer for Australian motoring journalists in attendance: "Half price for journalists, tonight only." Sydney Morning Herald reporter Tony Davis, who was not present, confirmed that "several journalists gave credit card numbers and specified models and colours on a deal that would have saved more than $A17,000 and delivered a new car at below cost." After Davis began making inquiries Lee withdrew the

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Old-Fashioned Paid Punditry

SpinWatch's Eveline Lubbers recently read Karen S. Miller's 1999 book The Voice of Business, Hill & Knowlton and Postwar Public Relations. While Hill & Knowlton's work for the tobacco industry in the fifties has been covered by PR Watch and others, the PR firm's earlier work for the steel industry is not as widely known.

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The End of the World for Fake News

"In 1938, Orson Welles’ radio broadcast of 'The War of the Worlds' caused thousands of people to panic, believing they were listening to a genuine newscast of a Martian invasion of New Jersey," writes Katie Sweeney for Public Relations Tactics, the trade publication of the Public Relations Society of America.

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My Country Was Invaded and All I Got Was This Lousy T-Shirt

"The U.S. Special Operations Command has hired three firms to produce newspaper stories, television broadcasts and Web sites to spread American propaganda overseas." The contract may run $100 million over the next five years.

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Hustling Estrogen With Fake News

The Australian Broadcasting Corporation's MediaWatch program has revealed that Estradot, an estrogen patch for women made by drug industry giant Novartis, has been promoted in Australia by a fake news package including a press release, a video news release (VNR) and an

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