Public Relations

Drug Industry Embraces Human Rights ... For Ads

Mediaweek reports that new voluntary guidelines issued by the Pharmaceutical Research and Manufacturers of America (PhRMA) on Direct-to-consumer advertising "contain few requirements that will add to marketers' ethical and legal burdens in creating drug ads." The guidelines, it reports "do little to go beyond a press release PhRMA issued on July 21, which merely 'enco

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Pentagon Paid The Rendon Group $1.6 Million To Influence Vieques Vote

The U.S. Navy spent over $1.6 million on PR work to influence a vote on whether part of the Puerto Rican island of Vieques would continue to serve as a bombing range, the Associated Press reports.

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Al Jazeera International Enlists PR Help

Al Jazeera International has retained Brown Lloyd James (BLJ), a PR firm with offices in New York, Washington and London, as its agency of record. Set to launch in 2006, Al Jazeera International will be the 24-hour English-language news channel run by the Qatar-base company.

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Propaganda Czar-To-Be Say She's 'Eager to Listen'

"A scaled-back Senate Foreign Relations Committee showered praise Friday on Karen Hughes and put the former political adviser to President Bush on a fast track to confirmation as the State Department's top public relations official," the Associated Press writes.

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Political Ads, Not Just For Elections

Within 24 hours of George Bush's announcement of his nomination to the U.S. Supreme Court, Progress for America, a group with close ties to the White House, had an ad supporting John Roberts ready to roll. The 30-second spot, entitled "Brilliant," is airing on current affairs cable channels and during Sunday morning talk shows. "The ad's argument is that Roberts is not out of the mainstream and doesn't rise to the level of an extraordinary circumstance," the Associated Press reports.

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