Public Relations

Anxious Al Caruba

Alan Caruba
Alan Caruba, from the CDFE website

Alan Caruba is a public relations professional who is so anxious about issues like environmentalism, immigration and the United Nations that he runs the National Anxiety Center. Caruba, who states on his website that his clients include or have included "chemical and pharmaceutical companies, think tanks [and] trade associations," writes a weekly column, called "Warning Signs," which is run by conservative websites.

In last week's column, Caruba, an "adjunct fellow" at Ron Arnold's anti-environmentalist Center for the Defense of Free Enterprise (CDFE), expressed anxiety over our SourceWatch article on his friend Michael Fumento. The title of his column was "Smearing Conservative Writers."

Exxon To Explain Their Profits Away

After enjoying the largest profits of any company, ever, in 2005, Exxon Mobil has the resources -- and the need -- for expanded PR. The new campaign will "educate consumers and media about the inner workings of the oil industry, and the costs of producing, shipping, and refining crude," reports PR Week. It will include "PR, advertising, and media tours," as well as opinion pieces and meetings with editorial boards, including with regional and local media.

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Even Propagandists Need Good PR

The Lincoln Group, the PR firm charged with placing U.S. friendly stories in the Iraqi press, has recently created a new staff position: director of media relations. The firm, which was one of three defense contractors awarded a $300 million Pentagon contract to help out with winning the information war, apparently needed help burnishing its own image.

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Army Biometrics Scanning PR Firms

The U.S. Army is looking for "guiding PR" for its biometrics operations in Virginia and West Virginia. "Biometrics encompasses technology like iris, face and hand scanning and voice recognition, along with traditional fingerprint identification, usually for security applications.

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The Axis of Urban Marketing

The PR firm Weber Shandwick's new multicultural practice, called the Axis Agency, just hired its first senior vice-president of African-American and urban marketing. Kevin Hooks, the new hire, used to handle the Procter & Gamble, Motorola and Bacardi accounts for UPP Entertainment & Marketing.

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A New Nuke Sell: Reprocessing

As "part of an effort to jump-start the nuclear-power industry," the Bush administration is proposing "a $250 million initiative to reprocess spent nuclear fuel." The Global Nuclear Energy Partnership proposal would allow General Electric and other U.S. companies to sell developing countries "reactors and nuclear fuel on the condition that the U.S.

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An Inclusive Approach to Fake Radio News

The PR firm NovoMedia "has launched a radio news release service that will focus on the African American market," reports PR Week. NovoMedia president David Henry "said in doing work for the Hispanic market, he recognized a need for the same types of services in the African American market." African Americans have $723 billion in buying power, and 90 percent of Black adults listen to the radio on a weekly basis, according to market research.

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