Public Relations

It's Not Easy, Being Green(washers)

The Forest Service's controversial "Forests With a Future" campaign, handled by PR firm OneWorld Communications, includes a brochure explaining why increased logging will benefit Sierra Nevada forests. "The pamphlet... explains that fire risks have risen as the Sierra's forests have grown more dense in the past century.

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Working Hard for the Money

The Central American Free Trade Agreement (CAFTA) may not "ensure adequate remedy for workers' rights abuses, protect women workers from discrimination, or improve domestic labor law enforcement," as Human Rights Watch claims, but it does have an international PR campaign.

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Thanks for the Opportunity

Leslie Green at Stapleton Communications has a bachelor's degree in Marketing Communications from California Polytechnic State University, which must be where she learned how to stonewall reporters while still sounding upbeat. A detailed new investigative report charges her client, AXT Inc., with poisoning its workers with gallium arsenide, a potent carcinogen used to make semiconductors.

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Don't Be Fooled

The Green Life, a Boston-based environmental organization, chose April 1 to release its "Don't Be Fooled" report on the "10 worst greenwashers of 2003." Winners included: Project Learning Tree, a front group for the American Forest Foundation; Royal Caribbean International, for giving itself an environmental award and shielding customers from information about raw sewage dumping and other forms of cruise ship pollution; the Environmental Protection Agency, for calling its plan to weaken the Clean Air Act the "C

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PR Firm Hired to Sell Democracy to the Iraqis

"The United States-led occupation in Iraq
has enlisted a British public relations firm to help
promote the establishment of democracy in the country.
The firm, Bell Pottinger, based in London, is creating
television and radio commercials that will explain to
Iraqis how and why the United States is handing over
sovereignty to an interim Iraqi government in June. The
campaign will begin next week on local and satellite
stations in Iraq. Bell Pottinger, a subsidiary of Chime Communications, has

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