Public Relations

Junk Mailers Meet Ms. Brand America

Submitted by Sheldon Rampton on October 18, 2004 - 11:00pm

Last year, former advertising executive Charlotte Beersresigned from her job as head of a U.S. State Department effort to improve America's image in the Middle East. This week she spoke to another group with image problems - direct marketers, the people who send you junk mail and other unwanted commercial solicitations. Beers gave them the same advice she gave "brand America": they should "tell positive stories about what direct marketing is about."

Main Source:

DM News, October 19, 2004

Topics:

Marketing

Public Relations

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Ketchum Rated Reporters on "No Child Left Behind"

Submitted by Sheldon Rampton on October 15, 2004 - 11:00pm

The U.S. Education Department paid $700,000 to the Ketchum public relations and marketing firm, to produce two video news releases and to rate newspaper coverage according to how favorably reporters described the Bush administration's No Child Left Behind law in 2003. Democratic Senators Frank R. Lautenberg and Edward M.

Main Source:

New York Times, October 16, 2004

Topics:

Journalism

Public Relations

U.S. Government

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Ketchum Touts the Spirit of Davos

Submitted by Diane Farsetta on October 13, 2004 - 11:00pm

Wanting to "highlight its efforts beyond the group's well-known annual summit of world and business leaders in Davos, Switzerland," the World Economic Forum has hired the Ketchum PR firm's London-based corporate communications unit.

Main Source:

O'Dwyer's PR Daily (reg. req'd.), October 14, 2004

Topics:

Corporations

International

Public Relations

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Flacks with PACs

Submitted by Diane Farsetta on October 10, 2004 - 11:00pm

Believing that "political contributions help with all sorts of clients, not just those for which the firm does public affairs work," Qorvis Communications recently set up its own political action committee.

Main Source:

PR Week (sub. req'd.), October 11, 2004

Topics:

Lobbying

Public Relations

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The Return of Karen Ryan

Submitted by Diane Farsetta on October 10, 2004 - 11:00pm

The Education Department promoted the No Child Left Behind law with a video news release featuring "reporter" Karen Ryan.

Main Source:

Associated Press, October 11, 2004

Topics:

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PR Job in Iraq: Benefits Include Bodyguard

Submitted by Sheldon Rampton on October 6, 2004 - 11:49am

MarketingSherpa, a weblog for PR professionals, has posted a job announcement from the NettResults PR firm, which operates throughout the Middle East as well as in Africa, Asia and East Europe. The company is seeking someone to "serve as one of the three key contact for the Multi-National Corps - Iraq (MNC-I) media team promoting development and aid news/events in-country to the Iraqi population. ... Ideal candidate speaks Arabic and has 8-10 yrs exper.

Main Source:

http://career.marketingsherpa.com/sample.cfm?contentID=2522

Topics:

Iraq

Public Relations

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Edelman Starts Blogging

Submitted by Sheldon Rampton on October 6, 2004 - 11:24am

Richard Edelman, CEO of the Edelman PR firm, has started his own weblog. He hasn't had a lot to say yet, but stay tuned...

Main Source:

http://www.edelman.com/speak_up/blog/

Topics:

Internet

Public Relations

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Planting Seeds of Acceptance for GMOs

Submitted by Diane Farsetta on October 5, 2004 - 11:00pm

"U.S. companies like Monsanto, which invested heavily in [genetically modified crops], suffered huge losses when Europe balked. As part of a public relations effort, the U.S.

Main Source:

International Herald Tribune, October 6, 2004

Topics:

Food Safety

Genetic Engineering

Public Relations

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Wal-Mart Gets PR Help From Hill & Knowlton

Submitted by Laura Miller on October 3, 2004 - 11:00pm

"Wal-Mart is working with Hill & Knowlton on a PR campaign designed to rehabilitate the much-maligned company's reputation in California and pave the way for 40 new Wal-Mart Supercenters in the state in the next few years," PR Week reports.

Main Source:

PR Week (sub. req'd.), October 4, 2004

Topics:

Corporations

Public Relations