Drug Industry Embraces Human Rights ... For Ads
Submitted by Bob Burton on
Mediaweek reports that new voluntary guidelines issued by the Pharmaceutical Research and Manufacturers of America (PhRMA) on Direct-to-consumer advertising "contain few requirements that will add to marketers' ethical and legal burdens in creating drug ads." The guidelines, it reports "do little to go beyond a press release PhRMA issued on July 21, which merely 'enco