Third Party Technique

Iraqi Dissident, "Keep Hammering On The Same Nail"

Submitted by Laura Miller on

The State Department is providing media training to Iraqi dissidents to "help make the Bush administration's argument for the removal of Saddam Hussein," PR week reports. In addition to teaching the 17 Iraqis how to write "effective op-eds and speeches," the State Department is giving direction on "what to speak about in order to convince the public of the need to topple Hussein." PR Week reports a State Department spokeswoman saying, "The message is democracy. The message is open and free elections.

No
Main Source: 
On the Media, August 30, 2002; PR Week, September 2, 2002
Topics: 
Iraq
Third Party Technique
Rhetoric

CNN To Require Celebrities To Disclose Drug Company Ties

Submitted by Laura Miller on

"After learning that some celebrities who talked on its news programs about their health problems were being paid by drug companies, CNN has issued a new policy and will tell viewers about the stars' financial ties to corporations," New York Times' Melody Petersen writes. In an August 11 Times article, Petersen revealed the widespread testimonial practice. Petersen reports stars like Lauren Bacall and Kathleen Turner "had been paid to help promote drugs or other medical products" on network morning "news" programs.

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Main Source: 
New York Times, August 23, 2002
Topics: 
Third Party Technique
Ethics
Health
Marketing
Media

The Rah-Rah Boys

Submitted by Sheldon Rampton on

Dot-com CEOs, day traders and other leading icons of the roaring 1990s are passing from the scene along with the economic bubble that created them, but Baffler editor Tom Frank notes that "one group remains untouched: the public intellectuals of the bull market. The writers of Dow-worshipping books and commentators who handed down daring pronunciamentos from the silicon heights are still cruising from one posh gig to the next.

No
Main Source: 
Los Angeles Times, August 18, 2002
Topics: 
Pundits
Third Party Technique
Corporations
Ethics
Think Tanks

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