Video News Releases: They're Everywhere!
Submitted by Sheldon Rampton on
Thomas Lang and Zachary Roth have done some further sleuthing into the Education Department's video news release (VNR) that featured fake "reporter" Karen Ryan and promoted the No Child Left Behind law. "It turns out that the No Child Left Behind VNR, presented as news, ran more widely than we had thought - it's just that it didn't always include Karen Ryan," they write. "A number of local stations ran the VNR as is, and added a local twist by simply having their own reporter read the script.