Cokeheads In Our Schools
Submitted by Sheldon Rampton on
Greenbrier high school senior, Mike Cameron was suspended from school for wearing a Pepsi shirt at a Coke Day rally at his school. The Coke Day rally, dreamed up by the school's student government, was part of a marketing contest that offered $10,000 to the high school that does the best job of distributing Coca-Cola coupons. At Greenbrier, students were encouraged to dress in Coke's red and white and lined up to spell out the word "COKE" while more than a dozen of the company's executives looked on.
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