Advertising

The 9/11 President Launches His First TV Ad

Submitted by John Stauber on

President Bush's popularity skyrocketed after 9/11 as the country naturally rallied around its leadership. Bush announced that his war on terror would define his presidency and the 2004 Republican convention will be held in New York city as close as possible to the third anniversary of 9/11. Now, the New York Times reports that the Republican Party is launchiing "its first advertisement of the presidential race, portraying Mr. Bush as fighting terrorism while his potential challengers try to undermine him with their

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Main Source: 
New York Times, November 21, 2003
Topics: 
Advertising
Terrorism
Politics
U.S. Government

Corporate Damage Control Turns Tough

Submitted by John Stauber on

Alicia Mundy writes that "I was about to go live on the
Today show to discuss my book on the fen-phen scandal when the host,
Maria Shriver, leaned forward and very kindly said, 'I'm really sorry
about the way we're doing this interview and the questions I have to
ask. You understand, don't you?' ... It seems that the pharmaceutical company, Wyeth-Ayerst, had been
calling. Wyeth, a major conglomerate, makes Dimetapp and Robitussin, as
well as hormone replacement products and other drugs, and was a huge

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Main Source: 
Columbia Journalism Review, September/October, 2003
Topics: 
Advertising
Crisis Management
Journalism
Ethics

Product Placement in Print

Submitted by Sheldon Rampton on

"As TV and movies embrace a Madison & Vine ethos of blending entertainment with marketers' products and messages, magazine editors and publishers find themselves trying to pull off a tricky balancing act of maintaining the 'church and state' wall between editorial and advertising," writes Jon Fine. Recent examples include: a cover photo of Angelina Jolie on Rolling Stone that opened to a three-page ad featuring the sexy Ms.

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Main Source: 
Advertising Age, October 20, 2003
Topics: 
Advertising
Ethics

Operation Army Advertising

Submitted by Sheldon Rampton on

"Just like in the old days, the military wants you," writes Beth Snyder Bulik. "But these days, Uncle Sam has a better pitch. With the help of big-time ad agencies and sleek messages, the stalwart armed services have modernized their marketing and advertising o and attracted a new generation of recruits in the process." Tactics used to promote its "Army of One" slogan have included interactive games on the Internet and sponsorship of a NASCAR race car.

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Main Source: 
American Way Magazine, September 2003
Topics: 
Advertising
U.S. Government
War / Peace

Consumers Trust Media Reports Over Advertising

Submitted by Laura Miller on

"A clear majority of American consumers are more likely to trust media reports than advertising, according to a nationwide poll conducted by consumer research company RoperASW last month," PR Week writes.
"The study ... showed that 68%
of participants place more weight on news coverage than advertising when determining their trust of individual companies. While just 23% of respondents said they consider the

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Main Source: 
PR Week, August 25, 2003
Topics: 
Advertising
Journalism

State Department Eyes Internet Ads

Submitted by Laura Miller on

The State Department has issued a request for proposals for "an advertising campaign targeting Arab-language media on the web with the goal of explaining U.S. policy in the Middle East," O'Dwyer's PR Daily reports. "As part of that work, State also wants to pitch its 'Rebuilding Afghanistan' Arabic site to show that 'the U.S. follows through with its obligations and promises,' according to a copy of the proposal.

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Main Source: 
O'Dwyer's PR Daily, August 21, 2003
Topics: 
Advertising
International
U.S. Government

Drug Industry Front Scares Seniors With Radio Ads

Submitted by Laura Miller on

A bipartisan group of lawmakers has condemned a radio scare campaign sponsored by the U.S. pharmaceutical industry. "In a bid to defeat legislation that would allow the 'reimportation' of American-made drugs from Canada and Europe, a lobby group calling itself the Seniors Coalition is questioning the safety of Canadian and European prescription drugs," the Toronto Star reports. Reimported drugs are cheaper for seniors to buy. The legislation is part of the $400 billion, 10-year overhaul of the Medicare.

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Main Source: 
Toronto Star, July 16, 2003
Topics: 
Advertising
Ethics
Health
Politics

What Would Jesus (Rivera) Drive?

Submitted by Laura Miller on

The industry front group Sport Utility Vehicle Owners of America is striking back at a Christian-sponsored anti-SUV campaign that asked "What Would Jesus Drive?" The Holland (MI) Sentinel reports that SUVOA, which has several hundred members, has created a $17,000 ad that asks, "What Would Jesus (Rivera) Drive?" According to the ad, Rivera drives an SUV because it gets him through the snow in winter, and his wife likes it because she can easily transport their grandchildren.

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Main Source: 
Holland (MI) Sentinel, July 14, 2003
Topics: 
Advertising

Advertising 'Essential 2' Chemical Industry Image

Submitted by Laura Miller on

The American Chemistry Council is considering an advertising campaign by ad giant Ogilvy & Mather "that would convey to the American public how essential the chemical industry is to modern life." The chemical industry trade association saw the campaign proposal, which could cost several hundred thousand dollars, at its recent exclusive membership meeting, reports Michael McCoy in Chemical & Engineer News. Ogilvy's initial market research "shows that the campaign could really 'move the needle' on the public's dim view of the industry. ...

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Main Source: 
Chemical & Engineering News, July 1, 2003
Topics: 
Advertising
Corporate Social Responsibility

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