New Homes for Corporate Video, Robin Raskin
Submitted by Diane Farsetta on
Robin Raskin
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Advertising
Public Service or War Propaganda?
Submitted by Diane Farsetta on
In early April, "a public-service advertising campaign began ...
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Pick McMe!
Submitted by Judith Siers-Poisson on
Celebrity spokesmodels are out, and burger-munching everypeople are in under the golden arches.
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Public Radio's Advertising Creep
Submitted by Diane Farsetta on
"As its federal funding came under threat," U.S. National Public Radio increased its ad sales.
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Channel One: Zero Educational Value
Submitted by Diane Farsetta on
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U.S. Government Media Contracts Revealed
Submitted by Diane Farsetta on
The nonpartisan investigative arm of the U.S.
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Fake News without the Gatekeepers
Submitted by Diane Farsetta on
It's "the most aggressive example yet in a growing trend of marketers utilizing broadband video downloading to bypass traditional TV outlets," writes Joe Mandese. During the ABC network's Super Bowl coverage, Anheuser-Busch debuted "Bud TV," a "direct-to-consumer network ...
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The Politics of Product Placement
Submitted by Diane Farsetta on
In an interview with Broadcasting & Cable, FCC Commissioner Jonathan Adelstein said product placement "is permissible, so long as it is disclosed," but that the FCC "could be more aggressive in monitoring the material that goes out. ...
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It's Easy Being Green (washed)
Submitted by John Stauber on
The New York Times notes that corporations including Ford, Exxon Mobil, BP, General Electric and Alcan "appear to be spending ever-bigger chunks of their advertising budgets to promote" what critics call
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Wal-Mart Finally Pays Off the Little Guy
Submitted by Diane Farsetta on
Between November 30 and December 6, "Wal-Mart Stores Inc.
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