Faulty Accounting
Submitted by Bob Burton on
The British Advertising Standards Authority (ASA) has upheld a complaint against a Scottish energy utility that claimed that a tree planting scheme funded by consumers volunteering to pay a higher tariff would offset their carbon emissions. The ASA told Scottish & Southern Energy (SSE) to withdraw a brochure promoting the scheme. SSE had argued that the average household produced 4.65 tonnes of carbon dioxide a year from gas usage and household waste.
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