Submitted by Diane Farsetta on
"For the bargain-basement price of $29,000, our publication could have been touted by the Hall of Fame quarterback in slots on CNBC and MSNBC," writes PR Week's Julia Hood, about Terry Bradshaw's "Winners Circle" and "Pick of the Week" TV segments.
Submitted by Bob Burton on
Liu Xu, a staffer with Burson-Marsteller in China, told a reporter that in mid-April he only managed a few hours sleep a night while he helped Colgate reassure Chinese government agencies on the safety of using the suspected human carcinogen triclosan in toothpaste.
Submitted by Diane Farsetta on
"BP's reputation as one of the world's most environmentally progressive energy companies is on the line," writes the Independent. That's because BP refused to support mandatory carbon dioxide emissions limits in the energy bill, as proposed by U.S. Senator Bingaman. The energy bill will be debated by the Senate this week.
Submitted by Diane Farsetta on
"I didn't realize how powerful the drug companies thought they were," said health policy professor Lisa Bero, regarding Merck's campaign to silence a prominent physician critical of their painkiller Vioxx. According to documents obtained by NPR, Merck first approached Stanford University's Dr. Gurkirpal Singh in 1998.
Submitted by Diane Farsetta on
GlaxoSmithKline is undertaking yet another effort to improve its reputation - "an extensive state-by-state media blitz." Michael Pucci, GSK's vice-president of "external advocacy," told PR Week that local reporters were easier for the drug company to deal with. "These folks are hungry for news," he said. "They'll print everything we say ...
In a series of announcements in the aftermath of the tsunami that swept that swept through East Asia and parts of Africa on December 26, 2004, Pfizer committed itself to contribute a total of $20 million in cash and $60 million worth of medicines. Pfizer's staff chipped in a further $2 million.
On its U.S. website, Pfizer listed its tsunami response as an example of its commitment to corporate social responsibility.
However, at a recent drug industry marketing conference in Sydney, Pfizer Australia's Manager of Government Affairs, David Miles, said that the company would have been better off being less generous. "We would be better off giving five million and shutting up," Miles said, only a little jokingly. "As soon as you get into big numbers people think you can double or triple it."
Submitted by Diane Farsetta on
The drug company Merck is launching a $20 million, 6-month advertising campaign with the slogan "Merck.
Submitted by Diane Farsetta on
A study used to determine "safe" levels of the rocket-fuel chemical perchlorate in drinking water is coming under increasing scrutiny.
Submitted by Laura Miller on
Industry trade associations are having to "tighten their belts," The Hill reports.
Submitted by Diane Farsetta on
"For weeks, it sounded as if amateurs had been bleeding their voices into the broadcasts of stations in Akron, Ohio, owned by Clear Channel, the corporate radio giant." The pirate broadcasters' website contained "a manifesto about 'corporate-controlled music playlists' that took potshots at several local Clear Channel stations." But it was all a Clear Channel marketing campaign, to promote an Akron station's switc
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