Corporations

Wal-Mart Pours on the PR

Wal-Mart is launching a massive PR blitz to try to staunch the criticism it receives from concerned consumers and activists working on issues like labor, the environment, healthcare and human rights. The TV broadcast ads on network and cable channels will focus on "Sam's Dream," referring to founder Sam Walton.

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Illinois Power Company Cash Lines "Consumer Group" Coffers

An apparent astroturf group calling for an end to an electricity rate freeze received $10 million for its programs from ComEd, the largest power company in Illinois. An administrative law judge with the Illinois Commerce Commission has ordered an investigation of financial ties between the company and the group Consumers Organized for Reliable Electricity (CORE).

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Frequent Flyer

After resigning from British Airways (BA) amidst an investigation into allegations of price-fixing in the airline industry, Iain Burns has been appointed as the head of Corporate Communications at Etihad Airways (EA). EA is the national airline of the United Arab Emirates. In June 2006 the U.K.

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Google Books vs. Open Culture

Concerned at the implications of Google's attempt to build an online digital library, a splinter group called the Open Content Alliance has launched a not-for-profit effort to scan the collections of major libraries and make them available online. "You are talking about the fruits of our civilization and culture.

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The Path to a Pink Slip

As a reporter for Environmental Science and Technology (ES&T), a small industry trade publication, Paul Thacker discovered an entire industry built around spinning science for the purpose of confusing the public while benefiting big business. He wrote exposés documenting the tobacco and oil industry ties of Steven Milloy's junkscience.com, which purports to debunk bad science about issues such as global warming.

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All I Want for Christmas Is an End to Stealth Marketing

Charlie "was a hip-hop artist, very 'street.' ... He started a blog, alliwantforxmasisapsp.com, where he mused in urban patois about how his cousin Pete really, really wanted a Sony PSP for Christmas." The website was a "flog," or fake blog, launched by Sony to market the game system. "Sony's admission ...

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Fake News Increasingly Posted Online

Video news releases (VNRs) aren't just for television anymore. "Hurt by public criticism of VNRs, possible Federal Communications Commission oversight, and a shrunken news hole," broadcast PR firms "are looking for ways to survive -- and making the Internet a bigger part of their offerings could be the answer," writes PR Week.

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Front Groups Lobbying Spurs Thoughts of Non-Profit Reform

Citing instances where groups like Citizens Against Government Waste and Americans for Tax Reform have accepted corporate funding to lobby for their donors' causes, journalist Bill Adair explores whether greater disclosure by non-profit groups is warranted.

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