Corporations

Nearly 70 percent of Americans say they do not trust corporate America, according to a recent survey conducted for the Interpublic's Golin/Harris PR unit. According to O'Dwyer's PR Daily, the surveys says that the Enron meltdown is only one of a number of recent events that have created "a crisis of confidence and trust in the way we do business in America." Industries that are especially mistrusted include: oil & gas; insurance; investment brokers; utilities; airlines; telecom; advertising; the media; PR; accounting; chemical; pharmaceuticals; and management/consulting.

"As the Enron scandal progresses, opportunistic politicians are trying their best to turn the company's name into political shorthand to discredit just about anything," writes Bryan Keefer. Terms like "Enronomics" and "Enronization" have entered the vocabulary as shorthand ways of discrediting political opponents. "In political parlance, 'Enron' has now become a verb and an adjective," Keefer writes.

"Sherron Watkins, Enron's VP of corporate development, who in August predicted accounting scandals would destroy the company, told the House Energy and Commerce Committee on Feb. 14 that she offered a PR campaign to former chairman Kenneth Lay," O'Dwyer's PR Daily writes. "In her Oct. 30 memo to Lay, the former accountant said she outlined for him ways to handle the PR crisis and urged him to lay the blame on the company's then CEO Jeffrey Skilling and CFO Andrew Fastow. 'I was providing this to Mr.

"While the Bush administration was drafting its national energy policy, a leading lobbyist for Enron Corp. was plotting strategy to turn the plan into a political weapon against Democrats, according to a newly obtained memo," the Los Angeles Times writes. Washington-based lobbyist Edward Gillespie of Quinn Gillespie & Associates in a confidential April 2001 memo to energy companies and industry groups offered advise on how to paint a dour pictures of the Democrats and their energy policy.