Corporations

A Herculean Effort to Get Your Gold

"An event once notable for celebrating the spirit of amateurism has achieved an almost unimaginable level of crass commercialism," writes PR commentator Paul Holmes. The Olympics' organizers "are clamping down on anything that might allow TV audiences a glimpse of a non-sponsor's logo. People carrying bottles of Pepsi (or any bottled water not made by Coca-Cola) will have them confiscated ...

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Media Is Sell

"Remember how the broadcast networks explained that they would cover only three hours of each of the four-day Democratic and Republican conventions because they are nothing more than infomercials?" asks Lisa de Moraes. Well, ABC and CBS will run "infomercials for products in which the networks have a financial interest" on their Friday newsmagazines. ABC will feature Victoria Gotti, of "Growing Up Gotti" on A&E, owned in part by ABC.

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Bizarro Media Analysis, Part II

"At this late stage, media companies have grown so large and powerful, and their dominance has become so detrimental ... that there remains only one alternative: bust up the big conglomerates. ... We've done this before: to railroad trusts in the first part of the 20th century, to Ma Bell more recently.

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Trading Places

"Two senior United States trade negotiators who sealed the trade deal with Australia have accepted plum jobs representing U.S. medical and drug companies," reports the Sydney Morning Herald. Ralph Ives, the current U.S. trade representative for pharmaceutical policy, will become the industry group AdvaMed's vice-president for global strategy. Claude Burcky, head U.S.

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A Different Kind of Workplace Organizing

"The Business Industry Political Action Committee's 'Prosperity Project' program targets 20 million employees in battleground states" and "pushes their companies' views of political candidates to employees via Web sites and interoffice e-mails," reports Advertising Age.

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