Submitted by Diane Farsetta on
The American Chemistry Council (ACC), which received bad press last year for funding an Environmental Protection Agency study that would have exposed children to pesticides and household chemicals, launched a "major public education campaign" called "essential2." The two-year, $35 million campaign will stress "how central chemistry is t
Submitted by Diane Farsetta on
"Earlier this year, McDonald's Corp. unveiled plans to enlist rap artists to produce several songs that would integrate the Golden Arches' iconic Big Mac sandwich into lyrics," as "part of the company's ongoing strategy to court the youth market, especially young men, through hip-hop," reports AdAge.
Submitted by Diane Farsetta on
After the industry group Pharmaceutical Research and Manufacturers of America (PhRMA) issued a voluntary code of conduct for direct-to-consumer (DTC) drug advertising, drug companies "are hoping to skirt the issue" by "getting more executives and experts quoted in major newspapers and magazines and sitting acros
Submitted by Diane Farsetta on
"Philip Morris, the manufacturer of Marlboro ... created a crack team to transform the insides of Britain's upmarket bars and music events, in an attempt to boost its profits," reports The Observer. Marketing documents from 2004 that the newspaper obtained detail how Philip Morris offers gift certificates to bar owners for displaying furniture, ashtrays or vending machines with Marlboro's logo.
Submitted by Laura Miller on
PR giant Edelman has hired RedState.org blogger Michael Krempasky "for his ability to connect with conservative audiences," O'Dwyer's PR Daily reports. "Krempasky, on his site, refers to the Edelman gig as his 'day job' versus his blogging hobby.
Submitted by Diane Farsetta on
"For decades, corporations have known that, if they lobby for their own interests, public opinion won't take them seriously," begins the Independent's article on the "most influential" third party groups that have aligned with businesses to oppose action on climate change.
Submitted by Sheldon Rampton on
The American Gaming Association (AGA), a lobbying group for U.S. gambling casinos, is working on a PR campaign to improve its image. According to AGA chief executive Frank Fahrenkopf, the group wants to persuade state officials that current casino taxes are too high in the states where its members operate.
Submitted by Laura Miller on
"In today’s economy, you can have incredible marketing for your company for free rather than spending an enormous marketing budget," writes Steven Warren for IT Managment. "How is this possible? Corporate blogging." Warren encourages corporate bloggers to "be honest and forthright. Don’t just blog about your products with a PR spin. ... Use the blog to capture your audience with your personality and your passion for what you do. ... A passionate blog will reach more people than any high-dollar ad campaign." It's not just corporations that are blogging, but trade associations too.
Submitted by Diane Farsetta on
Following Hurricane Katrina, corporate lobbying of Congress dramatically increased, even on issues that "have little to do with hurricane relief," reports the Wall Street Journal. "Major U.S. airlines are asking Congress to suspend federal jet-fuel taxes.
Submitted by Diane Farsetta on
In an article on "the PR industry's scattered but heartfelt response to the ravages of Hurricane Katrina," PR Week notes that Harrah's Entertainment is documenting their good works.
Center for Media and Democracy (CMD)
520 University Ave, Ste 305 • Madison, WI 53703 • (608) 260-9713
CMD is a 501(c)(3) tax-exempt non-profit.
© 1993-2024