Target's Falling Buzz Score
Submitted by Anne Landman on
The Internet-based market research agency YouGov compiles a weekly report called the Brandweek BrandIndex, that measures "buzz," or consumer perceptions of the most talked-about brands.
Submitted by Anne Landman on
The Internet-based market research agency YouGov compiles a weekly report called the Brandweek BrandIndex, that measures "buzz," or consumer perceptions of the most talked-about brands.
For many Americans, Laverne and Shirley remain the enduring icons of the city of Milwaukee. Barack Obama was a teenager when the sitcom about two independent young women working in a beer factory was a popular hit in the late 1970s. But the sad truth about Milwaukee is that Lavern and Shirley don't work here any more.
A new right-wing group, "American Action Network," has entered the 2010 election with ads attacking Senator Russell Feingold of Wisconsin.
Submitted by Anne Landman on
Time Warner Cable has figured how to make customers pay more for a "service" that consists of doing absolutely nothing: it doubled its fee to not print customers' names in the phone book. Time Warner now charges $1.99 a month, or almost $24 a year, for an unlisted number.
The grassroots pressure group Americans for Prosperity (AFP), that actively fought health care reform, boasts "our citizen activists" are "the heart and soul" of the organization. So AFP wants the public and the media to believe. But an exhaustive report in the August 30, 2010 issue of The New Yorker magazine, shows that the heart and soul behind AFP are really the oil billionaire brothers David and Charles Koch of Koch Industries, whose privately-owned oil enterprise has made them among the richest men in America. In addition to petroleum interests, the Kochs also own a host of familiar products like Brawny paper towels, Dixie cups, Georgia-Pacific lumber, Stainmaster carpet and Lycra. Their massive combined wealth makes them the third richest people in the country, behind only Bill Gates and Warren Buffett, who are better known to the public. The Kochs have intentionally obscured their involvement on the American political scene through the creation of an elaborate network of front groups, think tanks, foundations and astroturf organizations, but the public is quickly getting to know the Koch brothers better. Given their extreme wealth and pervasive efforts to manipulate the American public, it is a name everyone should get to know very, very well.
Submitted by Anne Landman on
A new report authored by five prominent marine scientists provides a powerful contradiction of the government's recent report that only 25 percent of the oil from the Deepwater Horizon disaster remains in the Gulf of Mexico.
Submitted by Anne Landman on
Submitted by Anne Landman on
The PR debacles of BP, Toyota and Goldman Sachs show the limits of what public relations can do for companies in crisis.
On May 10, 2008, the National Academy of Television Arts and Sciences' Boston/New England chapter conferred its prestigious "Governor's Award" upon Bill O'Reilly, host of the Fox News Channel opinion program "The O'Reilly Factor." Some felt the choice of O'Reilly was improper given his reputation for inflammatory rhetoric and bullying of people who disagree with him. One person who took exception to the award was Barry Nolan, host of another cable show produced by Comcast called "Backstage with Barry Nolan." One month before the awards ceremony, Nolan emailed the Academy's governing board and asked them to reconsider giving the award to O'Reilly. Nolan also made public his opposition to the award. He wrote to the Boston Herald to say he was appalled at the Academy's choice. Nolan said O'Reilly was "a mental case" who "inflates and constantly mangles the truth." Nolan sought and received some support for his protest from within the higher echelons of Comcast, but in the end, the academy's vote stood. Determined to take a discreet but public stand, Nolan attended the award ceremony, bringing 100 six-page fliers he had made up listing some of O'Reilly's more outrageous quotes.
Submitted by Anne Landman on
Washington, DC -- Today, following reports that News Corp. donated $1 million to the Republican Governors Association, Media Matters for America joined Public Campaign and the
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