Wal-Mart Buys PR in Bulk
Submitted by Diane Farsetta on
Wal-Mart Stores plans to hire a few outside public relations firms to develop "fresh, emotional PR programming" promoting its grocery, health, clothing, home, hardware, auto and entertainment products, along with Wal-Mart's events, financial services and website. Edelman, which has been Wal-Mart's main PR firm for three years, is among the five or six finalists for the major account.