U.S. Government

How the White House Won the Spin War at Home

"The second Persian Gulf war was not only a runaway victory for the United States military, but for another aggressive force that fired off round-the-clock verbal cruise missiles: the White House communications operation. That is the assessment of the Bush administration's wartime public relations campaign by both its supporters and critics, who say the spin operation was extraordinarily successful in shaping a positive battlefield narrative, at least for American audiences. ... White House officials acknowledge that the communications effort in the Arab world largely failed...

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Tutwiler, New Top Iraq Flack, May Take Beers' Old Job

"Margaret Tutwiler, the United States ambassador to Morocco, left Rabat for Baghdad today to assume a temporary position overseeing all public relations and information operations in postwar Iraq. Ms. Tutwiler, who was the State Department spokeswoman during the Persian Gulf war in 1991, ... also said she was still in discussions with Bush administration officials about a separate offer to return to Washington as the under secretary of state for public diplomacy and public affairs. If Ms.

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US Flag Banned in Iraq

"Today, the Army, seeking to demonstrate that its troops in Iraq are 'liberators' and not 'conquerors' barred any display of the American flag on vehicles, buildings, statues, and command posts. The order, which effectively halts the display of the flag virtually anywhere in Iraq, except the United States Embassy, said that flying the flag on buildings in Iraq would only reenforce the anti-American message that the military was 'here to oppress the Iraqis.' "

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Pentagon PR Star Torie Clarke Embeds the Press

Bill Berkowitz writes that "a relatively quick war against an overwhelmed and outmatched foe -- sanitized of civilian casualties -- has been a tonic for a Pentagon hungry for good publicity. ... Embedding reporters is the brainchild of Victoria 'Torie' Clarke, the Assistant Secretary of Defense for Public Affairs. Clarke brings considerable PR experience to the task of winning the spin war.

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"It's The Policy, Stupid"

"The front line in the war for hearts and minds in the Arab world and
beyond is here, at the U.S. Central Command headquarters and media
center," writes the New York Times' Nicholas Kristof from Doha, Qatar. Kristof gives the Bush administration credit for reaching out to the foreign press, noting that Al Jazeera was assigned a front row seat for press briefings while the Times was in the second row. But he suggests international journalists see through the spin.

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Dealing With The Truth

"The Office of Global Communications, a controversial agency created by President Bush in January, has blossomed into a huge production company, issuing daily scripts on the Iraq war to U.S. spokesmen around the world, auditioning generals to give media briefings and booking administration stars on foreign news shows," the Chicago Tribune's Bob Kemper reports. "The communications office helps devise and coordinate each day's talking points on the war.

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Pentagon Embeds Public Affairs Officers With Journalists

"They may not get as much attention as their media counterparts, but dozens of Pentagon public affairs officers are 'embedded' right alongside the reporters in Iraq," PR Week reports. "The Pentagon also maintains the Coalition Press Information Center (CPIC) in Kuwait, a base of operations for public affairs officers not traveling with troops.

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Propaganda's Diminishing Half-Life

"In the good old days, the US used to tell a lie -- crass propaganda -- and it would stick for a long time. Journalists would have to scurry for months before they could expose the lies, but by then it would be almost irrelevant," writes London-based economist Paul de Rooij

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Edelman Defends France's Sodexho From Congressional Attack

"France's Sodexho Alliance is fending off Congressional bids to strip it of its $880 million food service contract with the U.S. Marines because of the French snub of President Bush's invasion of Iraq," O'Dwyer's PR Daily reports. "Edelman is our corporate agency of record, and we use it for crisis work," Bonnie Goldstein, a PR staffer at Sodexho's North American headquarters in Gaithersburg, Md., told O'Dwyer's. "Rep. Jack Kingman (R-Ga.) wrote a letter to Defense Secretary Donald Rumsfeld asking him to consider transferring the Marines contract to a U.S.-based firm.

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