U.S. Government

"If you are going to fairly represent the [military] institution to the media, you must know how the boss views various issues," PR Tactics reports Air Force Lt. Gen. Steven Plummer saying. "You have to understand his position vis-a-vis the greater environment in which he works." According to Tactics, loyalty, "strategic communications" experience, "deep insight into the media environment," and "knowledge of all the 'skeleton-in-the-closet' issues" are other key ingredients needed to make a good public affairs officer.

"Congressman Christopher Shays wants to know how U.S. propaganda efforts are being received on the 'Arab Street.'" O'Dwyer's PR reports. "The Connecticut Republican plans hearings Oct. 8 to explore to what extent the State Dept.'s public diplomacy 'understands Arab and Muslim social and political thought.'" Harold Pachios, chairman of the U.S. Advisory Commission on Public Diplomacy, the State Dept.'s Chris Ross, and Hafez Al-Mirazi, Al-Jazeera's Washington, D.C., bureau chief are scheduled to appear before the National Security, Veteran Affairs and International Affairs subcommittee.

"More than 35,000 fish lay dead in the bed of the Klamath River and the death count continues to rise. These are not just any fish. They are wild salmon, both coho and chinook, the very totems of the Northwest. They suffocated from lack of cool water," writes Jeffrey St. Clair. "As the death toll mounted, Gale Norton, the grim boss of the Interior Department, acted befuddled and suggested that the die-off in these foul waters was a strange natural mystery.

In Afghanistan, BBC correspondent got a revealing look at US military propaganda, when two soldiers showed him the laminated cards they had been given with scripted instructions on how to deal with journalists. The card listed suggested answers to questions like: "How do you feel about what you're doing in Afghanistan"? Answer: "We're united in our purpose and committed to achieving our goals." "How long do you think that will take?" Answer: "We will stay here as long as it takes to get the job done - sir!"