US-Funded Channel Woos Arabs With Slick Image
Submitted by Laura Miller on
"Like this image of Arabian stallions at full gallop, the new Alhurra Arabic-language television network is off and running this week with news coverage beamed at the Middle East, despite significant competition and mounting controversy," Television Week writes. Top branding and advertising specialists hope their work for the US-funded Alhurra ("The Free One" in Arabic) will grab the attention of Arabic viewers, already skeptical of the network's content.