U.S. Government

Porter Novelli's Pyramid Schemes

"Missions that might be considered conflicting are not new for Porter Novelli," a PR firm that "has worked for both the National Institute on Alcohol Abuse and Alcoholism and for Guinness stout and Johnnie Walker Scotch." But Porter Novelli's $2.5 million contract with the U.S. Department of Agriculture to update the food guide pyramid concerns some.

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Will "Fake News" Survive?

Will ongoing investigations and public outrage be sufficient to end the debased media practices that result in "fake news"?

Producers of the fake TV news stories called video news releases (VNRs) hope not. Some are worried, though. "Crisis" is the word Kevin McCauley of the public relations trade publication O'Dwyer's used in a recent column.

VNR producers are struggling to find allies, even within the PR industry. For the last three weeks, O'Dwyer's has been running an online poll asking, "Should there be a limit on the U.S. Government's use of video news releases?" Seventy-two percent of respondents to date support VNR restrictions. (O'Dwyer's doesn't disclose the number of respondents.)

VNR producers may very well be thanking their lucky stars for the Bush White House.

Crisis Management, Ketchum Style

The PR company Ketchum boasts on its website that its issues and crisis management expertise "helps clients plan rational strategies to deal with difficult situations early -- before an issue or crisis erupts." In written responses to questions from PR Week about the firm's role in the

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U.S. Army Toons for Middle Eastern Tots

"In order to achieve long-term peace and stability in the Middle East, the youth need to be reached," explained the U.S. government, in an ad seeking artists for an "original comic book series" to help Middle Eastern youth "learn lessons, develop role models and improve their education." The U.S. Army's Fourth Psychological Operations Group at Fort Bragg in North Carolina has done initial character and plot development and will produce the series.

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