Marketing

"More than half of U.S. consumers say they would take into account whether a company is from a country that did not support the U.S. invasion of Iraq before buying stock, according to a Fleishman-Hillard/Wirthlin Worldwide poll of 1,000 adults," O'Dwyer's PR Daily reports. "Consumers who advocate and have taken part in boycotts of goods made in those countries were found to be white, mid- to upper-income, conservative Republicans, according to the survey." There is some confusion, however, among those surveyed as to country of origin of many brands.

"Are Americans more vulnerable to advertisements, and perhaps less skeptical about them, than, say, Europeans?" TomPaine.com's Sharon Basco asked Jean Kilbourne, author of Can't Buy My Love: How Advertising Changes the Way We Think and Feel. "The only reason that Americans might be more vulnerable than people from other countries is that we believe we're not vulnerable," Kilbourne said. "There's such a widespread belief in America that we're not influenced by anything really, that you know, we're not culturally conditioned.

"Chemical industry trade association the American Chemistry Council said it selected WPP Group's Ogilvy & Mather, New York, and its public relations unit Ogilvy PR for its $50 million advertising account," Advertising Age writes. "The trade group is looking to its agency to develop a more positive image for the chemical industry, which is battling negative views that have been stoked in part by war talk of chemical weapons and bioterrorism. The council wants the ad campaign to improve the public's perception of the contribution of chemicals to improve consumers everyday lives."

"Following a disastrous 2002 for the public relations industry, the war in Iraq now threatens to blight 2003," Advertising Age writes. "The most immediate problem for PR agencies is the shrinking news hole -- a vital element of campaigns -- now that it appears the war will go on for longer than some expected." Bad news for PR, but advertisers need not worry. "A majority of U.S.