Marketing

"For those in the business of masterminding public-relations stunts... Janet Jackson's big expose during CBS's airing of the Super Bowl has raised a serious issue: how to top it," reports Claire Atkinson for Advertising Age. Desiree Gruber, whose firm Full Picture handles PR for Lisa Marie Presley and Arnold Schwarzenegger, agreed that the uproar is benefiting Jackson. "Janet is a brand, just as much as Frito-Lay is... She sells and she sells directly to the public," she explained. Sometimes more directly than others.

"Same Medicare. More Benefits." is the theme of a publicly-funded $12.6 million advertising effort promoting the new Medicare law. Critics of the ad campaign include Democratic Senator Ted Kennedy and the conservative National Taxpayers Union, who called it "an election-year ploy." The Wall Street Journal reports that National Media, a firm already working for the Bush/Cheney campaign, is getting a piece of the new ad campaign pie.

The U.S. has indicted executives from Ogilvy and Mather, a PR and advertising agency, for participating in an "extensive scheme to defraud the U.S. Government by falsely and fraudulently inflating the labor costs that Ogilvy incurred" for its work on a media campaign for the Office of National Drug Control Policy. According to O'Dwyer's PR Daily, O&M's anti-drug media campaign work was part of a five-year $684 million dollar project. The government claims it was overcharged by O&M from May 1999 to April 2000.

"Pharmaceutical companies are pouring millions of dollars into patient
advocacy groups and medical organisations to help expand markets for their
products.
They are also using sponsorships and educational grants to fund
disease-awareness campaigns that urge people to see their doctors.
Many groups have become largely or totally reliant on pharmaceutical
industry money, prompting concerns they are open to pressure from companies
pushing their products.
An investigation by The Age newspaper has found: