Submitted by Diane Farsetta on
"Through concerted marketing and public relations campaigns... 'greenwashers' attract eco-conscious consumers and push the notion that they don't need environmental regulations because they are already environmentally responsible.
Submitted by Diane Farsetta on
In an official notice signaling their intention to launch a new "recruiting and advertising program to bolster and retain ranks in the U.S. Army," the Pentagon, Defense Contracting Command and Department of the Army observe that "the market dynamics recruiters continue to face are as challenging as any faced in the history of the All-Volunteer Force," according to O'Dwyer's PR Daily.
Submitted by Diane Farsetta on
The Bush-Cheney campaign's aptly named advertising team, Maverick Media, understands that this year's presidential election is much different than the previous one: "The environment in 2000 was peace and prosperity. Everything was going fine and the question was what to do next.
Submitted by Diane Farsetta on
"If one needed proof that the Woodstock generation has thrown in the towel, grabbed the money and ran, it is this: Bob Dylan's new Victoria's Secret ad," writes Advertising Age.
Submitted by Sheldon Rampton on
"Company founders have long believed that placing their name on their company signals their willingness to stake their personal reputation and stand behind their products," observes the University of Pennsylvania's business school. "That's fine when things are going well and the company and the CEO whose name it bears are held in high regard. But what if the CEO falls from grace? What happens to a company if the CEO's name is in effect its brand o and then that name is tarnished?
Submitted by Diane Farsetta on
Army "situ-mercials" will air during the re-broadcast of a popular World War II HBO miniseries. "In one segment of the [Army] program, a modern soldier says, 'Once you put on this uniform, you feel like you are doing something that a lot of people can't do.' The program then shifts to a 'Band of Brothers' scene where one soldier asks another why he wanted to join the paratroopers.
Submitted by Sheldon Rampton on
Believe it or not, the Bush campaign's TV ads list "an economy in recession, a stock market in decline" among the reasons to vote for their candidate.
Submitted by Diane Farsetta on
The Democratic presidential campaigns of John Edwards and John Kerry have one thing in common: the racial make-up of their TV ads depends on where you watch them. An Edwards ad about job losses "running in Ohio... would be identical to one it ran in South Carolina last month if not for one thing" -- in the Ohio ad, the factory worker is white, but in South Carolina, the worker was black.
Submitted by Diane Farsetta on
Today's Wall Street Journal reports on a new advertising trend: "The most obvious alternative to TV clutter, placing products within shows, is generating some backlash among viewers. Marketers and media buyers see the 'situ-mercial' as a promising alternative." What is a situ-mercial? It's a commercial designed to look, sound and feel just like the show it's interrupting. For example, a car insurance commercial set in a jail cell is airing during court shows and dramas.
Submitted by Diane Farsetta on
In a refreshing display of common sense, the American Psychological Association condemned television advertising aimed at young children as "by its very nature exploitative." Since youngsters' critical thinking skills are not developed, the APA suggests tighter limits on advertising during children's shows, more clear distinctions between ads and programming, or even banning ads on shows for children 8 years old or younger.
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