Marketing

Not Your Parents' Video Games

"To promote America's Army: Overmatch, a free game created by the Army as a recruitment tool, a group of Army Special Forces personnel staged an urban tactical assault exercise outside the [Los Angeles] convention center" hosting the Electronic Entertainment Expo, or E3. The "helicopters, machine guns and face-painted soldiers leaping off tall buildings" startled and even "panicked" passersby. One retired Army major with the game project said: "This game is what we do in reality.

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An Unfair Trade: Jobs for Ads

At least four governors "have pulled out of an agreement... that would bar giving preferences to local businesses or restricting outsourcing." U.S. Trade Representative Robert Zoellick asked the governors "to comply with procurement provisions in pending bilateral and regional trade agreements... to give the U.S.

No

Lie in a TV Ad, Voters Will Believe You

Adam Clymer, formerly the New York Times Washington correspondent, is now the political director for the National Annenberg Election
Survey
. He writes in an editorial column that "Americans like to say they are not influenced by campaign commercials, but then many people plainly
believe the attack ads that President Bush and John Kerry
are hurling at each other. Even people who say they learn nothing from the
advertisements believe the claims made in them, the

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Hummer Bummers

Chrysler "is recalling more than 326,000 pickup trucks and Durango sport utility vehicles because of two potential safety problems," reports Reuters. Meanwhile, Hummer sales were down 21 percent in April, possibly due in part to "rising gasoline prices." General Motors is responding by "offering discounted financing on its Hummer H2, the icon of the market for supersize sport-utility vehicles," according to the Wall Street Journal.

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Topics: 

Torture, Brand America and the Bottom Line

In its damning report, the Red Cross states that "physical and psychological coercion were used by [U.S.] military intelligence in a systematic way to gain confessions and extract information and other forms of cooperation" from Iraqi detainees.

No

Big Pharma's Poison Pill

The British medical journal The Lancet published a review of "six published and six unpublished trials" studying antidepressant use by children that concluded that, in most cases, "the risks exceeded the benefits." More disturbingly, the review found evidence that pharmaceutical companies "had been aware of problems but did not reveal them." In a memo leaked last month from GlaxoSmithKline, the company w

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Baby, It's You

A survey of youth marketers, PR and advertising professionals found that, while respondents say children are "unable to make intelligent choices as consumers" until nearly 12 years old, it's OK to market to seven year olds. Just over 60 percent of those surveyed say advertising targets children at too young an age, but others feel "educational purposes" and brand loyalty justify targeting three year olds.

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