War / Peace

U.S. Army: From 'One' To 'Strong'

"The Army spends more than $200 million annually on marketing -- the biggest ad contract in the federal government," notes Advertising Age. Ten months after winning the U.S. Army's main advertising contract, the McCann Worldgroup firm announced the theme of its first campaign: strength. "There's strong, and then there's Army strong," explained a video from the firm. "There is nothing on this green earth that is stronger than the U.S.

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State Dept: Forget Our Invasions, Look at Our Culture!

The U.S. State Department, which has been widely criticized for ineffectual public diplomacy, recently announced its new "Global Cultural Initiative." It's a joint effort "to educate Americans and participating nations about other cultures," reports PR Week. U.S.

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