PR Lessons From The Campaign Trail
Submitted by Laura Miller on
The presidential campaign trail offer lessons to the "public affairs community, the PR people paid to push the issues. But what they're watching isn't so much who wins, but how they do it," PR Week's Douglas Quenqua writes. "Nearly every technique for moving public opinion, every tactic employed by public affairs people to get an issue on the radar or to get legislation passed, traces its roots back to a political campaign - usually a presidential one.