Media

CBS's new dramatic series about the Central Intelligence Agency, called "The Agency," brings into question the relationship between the network and the government agency. CBS has received input on scripts and support from the CIA for the program, which premieres this month. Jeff Cohen, founder of Fairness & Accuracy in Reporting and Newsday columnists, compares the new series to the sixties TV-show "The FBI," produced by ABC with the blessing and cooperation of J. Edgar Hoover's FBI.

A recent survey of politicians found that they are as frustrated as the rest of us with the corruption of modern politics. The University of Maryland interviewed 7,500 winning and losing candidates for election and found that most candidates want the focus of campaigning more on the substance of policy ideas and were frustrated by the media's tendency to focus on personal foibles and insider clashes.

The Omnicom Group is negotiating a deal with Viacom Inc.'s UPN network to arrange product placements on UPN's TV programs in exchange for Omnicom buying $30 million in TV ads. According to industry executives, part of the deal calls for McDonald's to be scripted into ''The Hughleys,'' a sitcom about an African-American suburban family starring comic D.L. Hughley. Other clients whose products will be scripted into UPN shows include Cingular Wireless, Gillette, Sony's PlayStation, State Farm Mutual Automobile Insurance and Vivendi Universal's Universal Pictures.

With fewer journalism jobs available, many reporters and editors are looking at PR jobs to pay the bills. The Bureau of Labor Statistics predicts a 31-35% increase in PR jobs, versus a 0-9% increase in journalism, which also pays less than PR. For journalists worried that flacking means selling out, PR Week advises that "many believe it's an inevitable career progression." PR Week quotes Lou Colasuonno, a former editor at the New York Post and New York Daily News before turning PR practitioner, who says, "I had accomplished all I could in [the journalism] field.