Media

Media and War, Appearance and Reality

The U.S. Department of Defense recently issued a report stating that the "war on terrorism" could last as long as six years on a global scale. "In a paradox worthy of careful study, however, the mass media have been far more exuberant about progress in the war," notes Strategic Forecasting, a private intelligence company that provides businesses with strategic analyses of international events. "The media have to a great extent disregarded the constant drumbeat of caution sounded by everyone from U.S. President George W. Bush to Defense Secretary Donald Rumsfeld to Adm. John Stufflebeem.

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Advertisers Crave New Tricks to Hook Kids on TV News

Alessandra Stanley reports how "television news executives are exploring niche news programming" to brand their network deep into the psyche of the younger audience that advertisers crave. "In a nobler version of the tobacco industry tactics, they hope to lure younger people to their product and then hook them. 'The idea is that you are investing,' David F. Poltrack, the CBS executive vice president for research and planning, explained. 'You know as viewers age they watch more television news.

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Advertisers Look To TV Programming To Promote Products

"Some of the nation's largest corporate advertisers, seeking greater control over television, are proposing to create their own shows to air on the major broadcast networks," the Los Angeles Times writes. With network advertising revenues down, some TV executives are open to corporate sponsored shows. Both Ford Motor Company and Coca-Cola are developing TV shows to promote their products. Ford's "No Boundaries" premieres on the WB network in March. Coca-Cola's "Stepping Stones" is set for NBC's summer season.

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May We Have Independent Journalism Back Now, Please?

"America is four months into this crisis, and one comment about the course of events is now long overdue: the U.S. media have woefully mishandled their coverage of post-Sept. 11 developments," writes Andrew Stroehlein, who moderates a Poynter Institute online forum for journalists devoted to discussing media coverage of the war. "American journalists now consider themselves Americans first and journalists second, and the U.S.

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What's Wrong With This Picture?

Mark Crispin Miller examines the growing power of the world's 10 largest media multinationals: AOL Time Warner, Disney, General Electric, News Corporation, Viacom, Vivendi, Sony, Bertelsmann, AT&T and Liberty Media. "The media cartel that keeps us fully entertained and permanently half-informed is always growing here and shriveling there, with certain of its members bulking up while others slowly fall apart or get digested whole," he observes.

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What's Not In the News

Medea Benjamin of Global Exchange, a human rights organization based in San Francisco, recently sent a fact-finding delegation to Afghanistan and Pakistan. "I didn't know that massive numbers of people were not getting food aid because the U.S. was blocking an international force from coming in to open up the roads so that aid could get in," Benjamin reports. "And I also had no idea of the extent of innocent victims, who were killed by U.S. bombs, until I realized that everywhere we went, we found people who had stories to tell of loved ones who were killed in the bombing. ...

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Burson-Marsteller Partners With Internet Spy Firm

Burson-Marsteller, one of the world's largest public relations firms, has formed an alliance with Cyveillance, a company that specializes in helping companies track what consumers, activists and other interested parties are saying about them on the Internet. ""Negative comments or dialogue, which can be devastating to large corporations, often begin unnoticed in the recesses of the Internet," explained Eric Letsinger of Cyveillance. According to B-M's Scott A.

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Pentagon Apologizes To Journalists

The Defense Department has apologized for obstacles to covering war, reports the New York Times. For the past two month, the Pentagon has come under criticism from news organizations for its restrictions on journalists covering the fighting in Afghanistan. "We owe you an apology," Victoria Clarke, the assistant secretary of defense for public affairs, wrote Thursday in a letter to the Washington bureau chiefs of major news organizations. "The last several days have revealed severe shortcomings in our preparedness to support news organizations in their efforts to cover U.S.

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