Health

The Rotten Taste of Success

"Food industry lobbyists met privately with Bush administration officials 10 times while the government was crafting rules to protect the food supply from bioterrorism." The Center for Science in the Public Interest stated, "The result is regulations that the industry likes, but that don't fully protect the public interest." The Grocery Manufacturers of America, Altria Group and others lobbied to weaken propos

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Sugar Gets Sweet Spin

"The Oldways Preservation Trust, which earlier this year held a conference in Italy to promote pasta, is organizing another journalists' confab, this time to discuss the virtues of sugar," PR Week reports. "The trust ... has secured the Beverage Institute for Health and Wellness, a Coca-Cola affiliated organization, as a sponsor for its Conference on Sweetness and Health in Mexico City. ...

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Nutri-washing Junk Food

"Years ago, the environmental movement coined the term "greenwashing" to describe how corporations use public relations to make themselves appear environmentally friendly. Now, nutrition advocates need their own moniker for a similar trend among major food companies - call it 'nutri-washing,'" writes Michele Simon, a public health lawyer and director of the Center for Informed Food Choices.

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Druggie Films

The pharmaceutical industry has begun to discuss the idea of product placements in movies to create interest in its drugs. "I wouldn't be surprised if it becomes a disproportionately important avenue for building brand awareness for drugs within the next five years - because it gets people when they are engaged," says Simon Williams, president and CEO of the Sterling Group, a New York-based brand consultant.

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Trading Places

"Two senior United States trade negotiators who sealed the trade deal with Australia have accepted plum jobs representing U.S. medical and drug companies," reports the Sydney Morning Herald. Ralph Ives, the current U.S. trade representative for pharmaceutical policy, will become the industry group AdvaMed's vice-president for global strategy. Claude Burcky, head U.S.

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