Submitted by Diane Farsetta on
Following the release of the industry group Pharmaceutical Research and Manufacturers of America's (PhRMA's) suggested drug advertising guidelines, Pfizer pledged not to "directly promote any new product" for six months and "to target only adult audiences" with Viagra TV ads.
Submitted by Bob Burton on
Mediaweek reports that new voluntary guidelines issued by the Pharmaceutical Research and Manufacturers of America (PhRMA) on Direct-to-consumer advertising "contain few requirements that will add to marketers' ethical and legal burdens in creating drug ads." The guidelines, it reports "do little to go beyond a press release PhRMA issued on July 21, which merely 'enco
Submitted by Sheldon Rampton on
Consumer groups are blasting the pharmaceutical industry's new plan to self-police its drug ads. At Commercial Alert, Gary Ruskin says the new "guiding principles" released by Pharmaceutical Research and Manufacturers of America is "are utterly lacking in principle.
Submitted by Bob Burton on
Writing in the UK newspaper the Daily Telegraph, Neil Collins takes British American Tobacco to task for its latest corporate social responsibility report.
Submitted by Sheldon Rampton on
"With rising rates of childhood obesity and diabetes, you might think that when the federal government convenes a meeting on how food companies market food to kids, talk of how to regulate industry practices might actually be on the agenda. But you'd be wrong," writes Michele Simon. Last week's government conference on food marketing to kids was dominated by the companies themselves.
Submitted by Laura Miller on
Drug companies have new top salesmen: doctors. According to the Wall Street Journal, hiring a doctor to speak about drug therapies to other doctors has proven to be a "highly effective" way for the pharmaceutical industry to market its drugs. "An internal study done by Merck & Co. several years ago calculated the 'return on investment' from doctor-led discussion groups was almost double the return on meetings led by the company's own sales force," the Journal reports.
Submitted by Diane Farsetta on
"Coca-Cola will work with Weber Shandwick this fall to promote its new, seemingly selfless, Live It children's fitness campaign in schools across the country." The PR firm will "focus on generating local publicity for schools that participate in the week-long program." Kirsten Witt, Coke's "nutrition communication manager," said the $4 million Live It campaign would not address childhood obesity or encourage students to dri
Submitted by Diane Farsetta on
"Health reporters should not rely on prepackaged stories," writes Maria Dorfner, whose company NewsMD Communications produces health-related videos. "Physicians who migrate to television news may lack actual reporting or producing skills." According to Dorfner, this results in their "relying heavily on prepackaged content.
Submitted by Sheldon Rampton on
The Center for Public Integrity (CPI) has released the results of its year-long investigation into lobbying by the pharmaceutical industry, which found that the industry has spent more than $800 million since 1998 on lobbyists and political campaigns. In the past year alone, the industry hired nearly 1,300 lobbyists, including hundred of former public officials.
Submitted by Diane Farsetta on
U.S. Senate Majority Leader Bill Frist called drug ads "fuel to America's skyrocketing drug costs" and asked companies to wait two years before advertising new drugs. Bristol-Myers Squibb set its own one-year moratorium on new drug ads.
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