Submitted by Sheldon Rampton on
Porter Novelli will be handling a more than $1 million account for the American Cancer Society, whose recently-hired VP-corporate communications is Greg Donaldson. What's interesting (and thoroughly predictable) is that Donaldson came to ACS from Humana. ACS is gearing up to be a "player" in the DC public policy debate on healthcare.
Submitted by Sheldon Rampton on
"Showing all the signs of a thriving grass-roots movement, a host of new health-care groups are drawing attention to the perils of a contagious, sometimes lethal virus called hepatitis C," writes Robert O'Harrow. "But contrary to appearances, these coalitions are not spontaneous gatherings of concerned citizens. They are instead a key part of a carefully orchestrated marketing campaign funded by Schering-Plough Corp. to sell the primary therapy for hepatitis C, Rebetron, which costs $18,000 a year." Several members of the Hepatitis C Coalition are on the payroll of the Shandwick PR firm.
Submitted by Sheldon Rampton on
The food industry used an absurdly contrived "experiment" to prove that parents should let their kids eat junk foods in a study published in the June 1999 issue of The American Journal of Clinical Nutrition. The food-industry researchers taunted preschoolers by displaying an item of junk food while forbidding them to eat it. After five days of this treatment, they found, the kids' desire for the food item had increased.
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