Public Relations

More Transparency Than Microsoft Bargained For

"While reporting a story on Microsoft's video blogging initiative -- something called Channel 9 -- the dossier that Microsoft and its outside public relations agency Waggener Edstrom keeps on me accidentally ended up in my email inbox," recounts Fred Vogelstein.

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Don't Worry Your Pretty Heads, Says Cosmetics Industry

Campaign for Safe Cosmetics adIn response to growing concerns about the safety of some cosmetics, the industry group Cosmetic, Toiletry, and Fragrance Association (CTFA) "has embarked on what it calls an 'education process' designed to reassure consumers." As the Center for Media and Democracy repo

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Opaque Standards for European Union Lobbyists

The European Commission has backed the introduction of a voluntary register for lobbyists seeking to influence European Union officials. "All these groups or bodies are invited to register publicly whom they represent and what their objectives are. They are invited to declare funding sources and major clients," the commission stated.

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The FCC and Armstrong Williams' Continuing Legacy

There are many reasons why federal investigations might take some time to conclude. Perhaps the issues are complex. Maybe the parties under investigation are less than forthcoming. The investigating agency may lack the resources needed to resolve the matter in a timely fashion.

Armstrong WilliamsOn the other hand, a stalled investigation may be part of a crisis management strategy. When an embarrassing ethical or legal transgression surfaces, launching an investigation sends the message that the matter is being taken seriously. Thanks to a rapid news cycle and a lack of follow-up reporting, public attention shifts elsewhere as the investigation continues. Closing the investigation can be seen as counter-productive, as it once again calls attention to the problem and creates the expectation that the findings will be acted upon.

Representative John Dingell (D-Mich.) may well have been pondering such matters on March 14, when he pointedly asked Federal Communications Commission Chair Kevin Martin about the status of the agency's ongoing Armstrong Williams investigation.

A Talent for PR

It didn't take Former Republican Senator Jim Talent of Missouri long to take a spin through the revolving door between government and the private sector. Talent just lost the Senate seat that he had held since 2003 in November, but the public relations firm Fleishman-Hillard has already hired him as co-chairman of its Government Relations subsidiary.

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Israel: Where the Women Are, '07

"All the surveys we have done shows that the biggest hasbara," or public diplomacy, "problem that Israel has is with males from the age of 18 - 35," said David Saranga, Israel's media and public affairs point person at its New York consulate. "In order to change their perception of Israel as only a land of conflict, we want to present to them an Israel that interests them," he added. So the "beer 'n' babes magazine Maxim" is sending photographers to Israel, for a photo shoot of attractive Israeli women.

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Gonzales Seeks Support in the Court of Public Opinion

As more information surfaces about Attorney General Alberto Gonzales' role in the Justice Department scandal over the firing of eight U.S. attorneys, Gonzales is going "on a public relations tour to boost his image," reports Jennifer Hoar.

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