Public Relations

Ambassadors Needed for McDonaldLand

McDonald's Golden ArchesMcDonald's director of U.S. marketing admits, "Going by what we're hearing from consumers, awareness is a little bit low about quality." So the fast food giant will launch a "McDonald's Brand Advocate program" in early 2008, with help from the PR firm GolinHarris.

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Pelosi and Congressional Democrats Launch PR Effort to Spin their Dismal Image

Nancy Pelosi and Democratic leaders in the U.S. Congress are preparing to "embark on a publicity blitz starting in November to combat a dismal 25 percent approval rating," reports Jonathan Kaplan. "Democrats are keenly aware of the public's frustration.

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Chemical Reaction

Andrea Gawrylewski reports that an email from an "ACS insider," who insisted on anonymity, alleges that bonuses paid to executives of the American Chemical Society are tied to the profits of the publishing division and that this is why the society is opposing open-access publishing.

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Taking Consumers to the Cleaners

The Hygiene Council, a "think tank" created and funded by the cleaning products company Reckitt Benckiser, touts the need for "good hygiene practice" in the "home and community." Ruth Pollard reports that the council "is pushing products that contain the expensive -- and potentially damaging -- antibacterial additive,

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Anti-Tax Lobby Not Just in Kansas Anymore

"According to the Americans for Prosperity Web site, some 28 Republicans in the Wisconsin Legislature signed a 'no tax increase' pledge with the organization," along with two Democrats, writes Dave Zweifel. He blames pressure from no-tax groups on delays with Wisconsin's state budget, now more than three months overdue.

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Teflon Lies Stick to DuPont

"On Jan. 11, 2005, DuPont publicists invited reporters to the company's Washington Works plant south of Parkersburg (W. Va.) for a major announcement," reports the Charleston Gazette. DuPont claimed that a new study proved "there are no known human health effects associated with exposure to PFOA," also known as C8, a chemical used in Teflon and other nonstick products. DuPont promoted the study "as having the seal of approval from ...

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Time To Pay for Payola Pundit Armstrong Williams

Perhaps, in the case of Armstrong Williams, the third time will be the charm.

Armstrong WilliamsThe first two official investigations failed to hold anyone accountable for what can only be described as a textbook case of government propaganda. The results of the third investigation, by the Federal Communications Commission, were announced recently (PDF file). The FCC found Williams and two media companies to be at fault, issuing a citation against Williams and proposing fines of $40,000 against Sonshine Family Television and $36,000 against Sinclair Broadcast Group.

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