Public Relations

Messaging for the Earth

After conducting "focus groups, a phone survey, an online survey" and other public opinion research, the PR firm ecoAmerica released a report on effective talking points "for speaking with the American public about energy climate change, climate solutions, renewable energy and carbon based fuels." As the New York Times noted pre

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Hot Air from the Firm Behind "Clean Coal"

"The advertising firm behind the heavily-aired 'America's Power' campaign, R&R Partners - Advertising, has come out with its own brag-sheet detailing the ad work it did for the coal industry's main front group," the American Coalition for Clean Coal Electricity (ACCCE), reports Kevin Grandia.

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Greenwashing a Coal Power Plant

The Guardian, a major British news publisher, is hosting The Guardian Climate Change Summit 2009, which it states aims to "explore how business can build and maintain a commitment to tackling climate change through the recession and beyond." The conference, which is sponsored by the energy company E.ON UK and the

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Reputation Cleaning, After a Coal Disaster

Following a December 2008 massive coal ash spill at the Tennessee Valley Authority's (TVA's) Kingston coal-fired power station in Roane County, Tennessee, local officials want a three-year, $1.9 million public relations campaign.

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