Ad War for the Air War
Submitted by Sheldon Rampton on
The State Department is talking to the Advertising Council about crafting a "public diplomacy" campaign to help "sell America" to Muslims upset about the war in Afghanistan. "Overseeing those talks is Charlotte Beers, the new Undersecretary of State for public diplomacy and former advertising executive at J. Walter Thompson who started in the industry marketing Uncle Ben's Rice," reports the Sydney Morning Herald. But Osama Siblani, publisher of the Arab American News, suspects that Americanism may be harder to sell than white rice.